Privacy Policy.
Your data is yours. Here's what we collect, why, and how you exercise your rights.
Last updated: July 2026.
1. Data controller
Fernando Piero Joyería is responsible for processing the personal data you provide when browsing, creating an account or buying at fernandopiero.com.
We process your data under Colombia's Law 1581 of 2012 and its regulations (personal data protection / habeas data regime).
2. What we collect
Data you give us: name, ID document, email, phone and shipping address when you buy or open an account.
Purchase data: orders, pieces of interest and communications with our advisors. Payment data is processed directly by the gateway; we do not store your full card number.
3. How we use it
To process and ship your orders, manage warranties and returns, handle your requests, and —if you authorize it— tell you about news. We also measure how well our advertising works, which involves sharing certain data with Meta (see section 4). We do not use your data for purposes other than those described here.
4. Who we share it with
Only with the partners needed to serve you: payment gateways, carriers and technology providers, each with their own security obligations. We do not sell your data to third parties.
Advertising: we share browsing and confirmed-purchase data with Meta Platforms (Facebook and Instagram) to measure which ads work. Identifiers such as your email and phone are sent hashed with SHA-256, never in plain text.
Part of that sending happens from our servers rather than your browser: blocking cookies reduces tracking but does not remove it entirely. If you do not want your data used for advertising, you may revoke your authorization as described in section 5.
5. Your rights
As the data owner you may access, update and rectify your data; request proof of authorization; be informed of how we use it; and revoke authorization or request deletion when there is no legal duty to keep it.
To exercise any of these rights, message us on WhatsApp or at our contact email; we'll handle your request as the law requires.
6. Security and retention
We apply reasonable technical and organizational measures to protect your data. We keep it for the duration of the commercial relationship and for as long as the law requires (e.g. tax obligations).
Want to access, update or delete your data? Message us and we'll handle it.